Mechanism of providing the entrepreneurial structures competitiveness

This article presents the ensuring mechanism of providing the competitivenessof entrepreneurial structures, it defines the goal, objectives, tools and criteria.Tools include methods, programs and regulations of economic group, as well asinformation support systems, human resource management and technologicalpreparation of production. It is shown that using of these tools is aimed atimproving the competitiveness of the goods, work or services. In addition, the authordiscovers the essence of competitiveness as a multilevel concept by dividing thecomponents of competitiveness into interrelated and interdependent levels, namely:individual, microcompetitiveness, mesocompetitiveness, macrocompetitivenessand hypermacrocompetitiveness. The paper proposes the algorithm of ensuringthe competitiveness of entrepreneurial structures, based on the using of feedbacksbetween the control actions and factors of the integral indicator of competitiveness.The integrated indicator of competitiveness is proposed to be determined inaccordance with the modified dynamic method as a weighted average of factors ofoperational efficiency, strategic positioning, as well as indicators characterizing theinnovative potential.