Mechanism for marketing influence on regional economy
Автор: Ergunova О.T.
Журнал: Регионология @regionsar
Рубрика: Экономика региона
Статья в выпуске: 4 (73), 2010 года.
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The article is devoted to the formation of a mechanism for regional marketing organisation aimed at the increase of its social and economic development. Peculiarities in the application of this mechanism on the regional level, basic marketing functions and structural elements are considered; stages in the regional marketing cycle are determined.
Territorial marketing, mechanism of regional marketing, regional potential, cycle approach, development conception, marketing cycle, branding
Короткий адрес: https://sciup.org/147221213
IDR: 147221213
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