Mechanisms of consumer choice under the development of information systems

The efficiency of the functioning and development of economic systems at various levels (national, regional, municipal, sectoral, etc.) directly depends on the intensity and sustainability of consumer choice. In general, solvent consumer demand creates the conditions for generating revenue and profits for business entities of various profiles and, as a result, for maximizing their market value, implementing corporate social programs, full and timely deduction of taxes and other obligatory payments to budgets of various levels. The paper clarifies the mechanism of consumer choice, explores the structure of consumer choice of individuals in the global economy. It is concluded that when studying trends and problems in the development of consumer choice, it is advisable to use a synthesis of theoretical and methodological provisions and methodological tools of certain areas of neoclassical economic theory, the economics of neoinstitutionalism, as well as a number of provisions of postneoclassical synthesis, primarily marketing theory.