The mechanisms of men's self-presentation in English computer-mediated communication

This article characterizes the peculiarities of verbal self-presentation of a masculine personality, analyzes the linguistic means differentiated by the degree of gender preferability, contains a number of traditional features of masculine speech and points out the gender markers in English chat communication and blogs. The author studies the male speech markers which have not been touched upon in scientific works: use of contraction (in chats), higher level of text cohesion (in blogs and chats). According to the obtained data, the author determines the mechanisms of men's self-presentation in blogs (distance determination; expressing aggression, scandal provocation; direct ordering; simplification of one's own speech perception by others) and chats (expressing aggression, scandal provocation, simplification of one's own speech perception by others).