Mechanisms of preservation / reproduction of the intangible cultural heritage: Russian songs for example

The article analyses the socio-cultural mechanisms of the reproduction of intangible heritage on the basis of a Russian song. The Russian intangible heritage has ceased to be fully produced not only on the state level but also on the intergenerational and individual levels. The show business must be taken under the control of the government. It will help to revive and return to the stage true national song art.