Management and marketing of modern tourism in Russia and the Republic of Mordovia: state and prospects
Автор: Imyarekov S.M., Kalabkina I.M., Kurkina N.R.
Журнал: Вестник Алтайской академии экономики и права @vestnik-aael
Рубрика: Экономические науки
Статья в выпуске: 7-1, 2020 года.
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The article deals with some problems of the state and prospects of development of management marketing of modern tourism in Russia and the Republic of Mordovia. Currently, there are many methodological approaches to studying the problems of management marketing of modern tourism in regions, including representatives of various Sciences. Management-marketing in the field of tourism in modern management is rightfully active, recognized by experts as a steadily developing and promising direction. Modern management and marketing have skillfully promoted this activity from spontaneous and surrogate tourism to industry-specific, specialized, and then combined tourism, which skillfully combines its various types in one tourist tour, trip. In this paper, an assessment of its main activities is given. It is noted that in recent years, this issue in the Republic of Mordovia has received a lot of attention, both from tourism enterprises, organizations, regional, interregional, Federal and international tour operators, and from various levels of state and public organizations. Special attention is paid to the social aspects of tourism business, in particular rural tourism. The article substantiates proposals for improving the tourism business, including at the level of state administration.
Management, marketing, tourism, services, social space, rural tourism, tourist business, tourist traffic
Короткий адрес: https://sciup.org/142225234
IDR: 142225234 | DOI: 10.17513/vaael.1215