Rural tourism management: small regional forms, features, about the professional education program

The positive and negative impact of rural regional tourism on the external environment of territories, the division into internal (national), inbound (international) and external is considered. The definition of rural tourism is clarified, the list of positive consequences of the development of the segment is detailed, the socio-economic tasks of regional rural business are given. It is proposed to implement the program of Additional Professional Education (APE) “Management of Rural Tourism”, which is aimed at improving the efficiency of rural development. The professional standards of the program (“Marketer” and “Economist of the enterprise”), the competence of promoting rural tourism facilities are given. It is noted that the competencies of the program should be implemented using marketing tools, computational methods of managerial decision-making, comparative analysis of economic indicators of participants in tourism activities, information resources and computer technologies. The thematic detailing of the disciplines (modules) of the curriculum of the program is given, the uniqueness, features and advantages of the recommended program are shown.