The place of marketing in the enterprise management system
Автор: Meleshkin I.P.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 4 (38), 2018 года.
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In this article, marketing functions are considered that determine its role in the enterprise management system. Based on the study, attention in this paper was focused on the explanation of why the leading place in the management system should be allocated specifically to marketing services.
Marketing, role and functions of marketing, enterprise, management, principles of marketing
Короткий адрес: https://sciup.org/170180878
IDR: 170180878
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