Metaconceptual assessment of creative reputation development trends

The article systematizes existing ideas about the metaconceptuality of the development of creative activity, generalizes the results of the impact of changes in some indicators of creativity on the effectiveness of activity; an assessment of the key factors of creative success is proposed by establishing the level of influence of several groups of indicators on the general state of creative potential and creative reputation; a number of considerations are presented regarding the use of empirical analysis in developing models for assessing the depth ofcreative thinking. The author proposes a special approach to assessing and monitoring the level ofdevelopment of creative reputation. When constructing a methodology for studying the level of creative reputation, a combined approach was used through the implication of systemic, functional, program-target and hypothetical analysis.