Methodological aspects of anti-crisis management of pharmaceutical companies at the present stage

Автор: Voronova D.U., Mikheeva K.S.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 10 (32), 2017 года.

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The article discusses the features of the Russian pharmaceutical market at the present stage and the influence of the various factors. Revealed the need to use technology for crisis management of pharmaceutical companies to improve their competitiveness. The analysis of Russian and foreign models of predicting bankruptcy and their use by pharmaceutical companies. Are identified issues of methodological support in the field of diagnostics of the crisis phenomena at the enterprise. Recommendations for improving the process, particularly for pharmaceutical companies. Developed an algorithm for crisis management of pharmaceutical companies.

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Pharmaceutical market, crisis management, prediction of bankruptcy

Короткий адрес: https://sciup.org/170189682

IDR: 170189682

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