Methodical approaches in internet marketing. Main metrics and indicators of the efficiency of the advertising campaign

This article discusses the features of the use of research tools to analyze the effectiveness of advertising in the promotion of goods and services through Internet marketing tools. The author highlights the essence of Internet marketing, modern tools of Internet marketing, highlighting the most effective, one of which is native advertising. Describes the types, methods of implementation of the studied tool. As well as the metric by which you can evaluate the effectiveness of native advertising