Methodical issues of intellectual property management, published on sites in the internet information and telecommunication network
Автор: Arkin P.A., Ivanov M.B., Borodina E.P.
Журнал: Известия Санкт-Петербургского государственного экономического университета @izvestia-spgeu
Рубрика: Методология и инструментарий управления
Статья в выпуске: 1 (109), 2018 года.
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An important task in developing a methodology for managing intellectual property, including such a specific one as advertising on websites of a system of interconnected computer network such as Internet, is its protection. Often the information constituent of websites in the Internet network are photographic works and works obtained in ways similar to photography. The article reveals the specifics of securing the proof of authorship and concludes that the protection of the rights of authors as subjects of economic activity is the most important component of developing a methodology for managing intellectual property and requires the development of a number of subordinate regulations and instructions.
Intellectual property, management methods, internet advertising, authorship rights
Короткий адрес: https://sciup.org/14875994
IDR: 14875994