A methodical approach to market segmentation of maritime transport of cargo China

The article examines the status and trends of development of ocean freight organization of China. It is known that sea transport are among the most ancient ways of moving goods. Since they appeared, were changed only vehicles and organization of the process. The availability of transportation by sea due to low cost services, because in contrast to highways and railways, maritime routes do not require restoration and day-to-day repairs, Yes and associated costs much less. The rapid increase in the pace of development of the Chinese economy ensured the establishment of the Government of that country, favourable conditions for the development of private enterprise and business in General. In addition, existing in China preferential tax treatment for foreign companies and stimulates their location of industrial areas on its territory. As a result, there has been an increase in output growth, however, expand trade frontiers and increasing . Different groups of users have different needs. Segmentation will allow carriers to provide services that directly meet the needs of clients. Segmentation of the market forms the basis on which the company can target.