The method of integration of 2D and 3D graphics in the commercials

The paper is devoted to a comprehensive analysis of the use of modern digital technologies in the creation of an advertising video for a board game. The paper examines in detail the key aspects of production, including the effective integration of 2D and 3D graphics, effective animation techniques and professional postproduction tools. Special attention is paid to practical techniques that allow you to create high-quality video content with a limited budget, but at the same time achieve high entertainment and memorability of the final product. The purpose of the research is to develop an advertising video using digital technologies that demonstrate the atmosphere of the game and attract the attention of the target audience, as well as formulate basic rules that help in creating advertising. A set of research methods was used: analytical for the study and systematization of successful cases of leading gaming companies; experimental for practical testing of various combinations of digital tools; project for the phased implementation of the author's concept of the commercial. The paper shows that the use of digital tools significantly speeds up the advertising production process and increases its effectiveness. The developed approach can be adapted to advertise other board games, as well as in related fields such as film production, corporate marketing, educational projects, and social advertising. The economic efficiency of the proposed approach is emphasized, which makes it possible to create high-quality video content with a limited budget. The paper may be of interest to specialists in the field of motion design, digital marketing and media production. The proposed solutions can be adapted for projects of various scales, from small crowdfunding campaigns to large advertising projects.