Methodological aspects of regional branding in territorial marketing system

Автор: Mironova Olga A., Khvoyevskaya Larisa I.

Журнал: Advanced Engineering Research (Rostov-on-Don) @vestnik-donstu

Рубрика: Социально-экономические и общественные науки

Статья в выпуске: 5 (66) т.12, 2012 года.

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The methodological foundation for the territorial marketing and regional brand formation under the increased competition for the domestic and foreign investments and credits at the macro- and meso-level is considered.

Territorial marketing, regional brand, swot-анализ, swot analysis, positioning of territories

Короткий адрес: https://sciup.org/14249871

IDR: 14249871   |   УДК: 659.126.1:339.138:332.1