Methodological aspects of development marketing strategy
Автор: Kulagina V.A.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 1 (23), 2017 года.
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In the present article, the author brings out some features of the methodology for developing marketing strategy. Examines the point of view of various researchers regarding the marketing strategy, addresses the issues of the SWOT-analysis, SNW-analysis, PIMS-analysis.
Матрица adl, swot-анализ
Короткий адрес: https://sciup.org/170180279
IDR: 170180279
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