Methodology of analysis of online network brand of universities in the system of information impact on public consciousness

The article is focused on the approbation of methodological basis that underpin the analysis of the universities online network branding effects among empiricists. Before the upcoming research, the authors substantiate the choice of concepts and approaches that can provide the most objective and comprehensive study of the characteristics of the social media image of universities, propose an empirical analysis design, and show possible sampling strategies. The article is aimed at forming an expert discussion to improve the methodological framework of the applied study of online network branding of universities in the system of means of informational influence on public consciousness.