Methods for assessing the impact of a company’s digital maturity level on the efficiency of its digital development projects

In a dynamically developing digital economy, companies are faced with the need to quickly adapt to new technologies and changes in consumer behavior. In these conditions, the effectiveness of digital transformation projects becomes a critical factor for ensuring competitiveness and sustainable development. The paper examines the influence of a company’s maturity level on the effectiveness of its digital development; identifies key factors of digital maturity that have the greatest impact on the effectiveness of digital projects; describes a model of the relationship between the level of digital maturity and the performance indicators of digital projects, which allows identifying cause-and-effect relationships and determining priority areas for improving the effectiveness of digital transformation; empirical validation of the considered methods was carried out on a sample of companies from various sectors of the economy, which confirms its practical applicability and allows obtaining quantitative estimates of the impact of the maturity level on the results of digital transformation. The proposed methods can be used by companies to assess their current level of digital maturity and identify priority areas for development. The results of the study will allow companies to make more informed decisions about investments in digital technologies, taking into account their potential impact on business performance. The proposed model of the relationship between maturity level and performance indicators can be used to develop digital transformation strategies aimed at achieving specific business goals. The results of the study can be used by consultants and analysts to help companies in implementing digital transformation and improving its effectiveness.