Brand promotion methods using the example of the construction industry

In the era of modern technologies, when the consumer is limited by the flow of information, brand promotion becomes complex and multifaceted. Success in this area requires companies not only creativity, but also deep understanding, as well as the ability to use modern tools and technologies. Brand promotion of a construction company is a complex process that includes not only marketing communications, but also building long–term relationships with customers, partners and employees. It requires a deep understanding of the target market, analysis of the competitive environment, and development of unique positioning. Traditional advertising methods such as print media and outdoor advertising are giving way to digital technologies and personalized approaches. The purpose of this study is a comparative analysis of brand promotion methods with the identification of results based on practical cases from the construction industry. The selected companies for analysis are INTECO CJSC, Pik Group of Companies, LSR Group of Companies, Samolet Group of Companies and their promotion strategies in 2007-2025. To achieve this goal, both traditional and innovative approaches to promotion are considered. Examples of successful and unsuccessful campaigns allowed us to illustrate the effectiveness of various strategies depending on the specifics of the industry, the target market and the company’s resources. In conclusion, it is important to note that choosing the optimal method of brand promotion is a complex and multifactorial process that requires in—depth analysis of the market, target audience, competitive environment and, of course, the financial capabilities of the company.