Methods of Implementation of Marketing Strategic Planning
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The article considers various methods of marketing strategic planning. Special attention is paid to the methods of formulating the goals of the company and the methods of comprehensive analysis of the company's competitiveness.
Abc-анализ, pest-анализ, swot-анализ, marketing strategy, planning, delphi method, swot analysis, pest analysis, m. porter's model, abc analysis, matrix of the boston consulting group
Короткий адрес: https://sciup.org/147249914
IDR: 147249914
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