The Techniques of Self-Presentation and Self-Promotion on Online Video Platforms: a Study of Food Blogs on YouTube
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In this article the author raises the issues of self-presentation and self-promotion in the context of video-blogging development. The author studies the strategies and techniques of self-presentation used by bloggers while analyzing food blogs. Moreover, special attention is paid to the blogger personal image, which is considered as an effective way of blog promotion.
Youtube, blogger, brand, image, content, self-promotion, self-presentation
Короткий адрес: https://sciup.org/147249907
IDR: 147249907
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