The Techniques of Self-Presentation and Self-Promotion on Online Video Platforms: a Study of Food Blogs on YouTube

Автор: Yashina A.R.

Журнал: Огарёв-online @ogarev-online

Статья в выпуске: 4 т.8, 2020 года.

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In this article the author raises the issues of self-presentation and self-promotion in the context of video-blogging development. The author studies the strategies and techniques of self-presentation used by bloggers while analyzing food blogs. Moreover, special attention is paid to the blogger personal image, which is considered as an effective way of blog promotion.

Youtube, blogger, brand, image, content, self-promotion, self-presentation

Короткий адрес: https://sciup.org/147249907

IDR: 147249907

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