Strategic analysis of the company's activities: main objectives and principles

Автор: Bruy M.V., Chindyaykin A.V.

Журнал: Экономика и бизнес: теория и практика @economyandbusiness

Статья в выпуске: 2-2 (120), 2025 года.

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The article discusses the main methods of strategic analysis of the company's activities. The author notes the main advantages and disadvantages of each of the methods. The article defines the importance and significance of the strategic analysis of an enterprise for the correct choice of a strategy that makes it possible to maximize the use of existing resources and overcome obstacles on the way to achieving the set goals.

Strategy, strategic analysis, methods, directions, strategic plan, strategic management, external and internal environment, potential, provision

Короткий адрес: https://sciup.org/170209693

IDR: 170209693   |   DOI: 10.24412/2411-0450-2025-2-2-70-73

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