Cross-cultural communication between Chinese and western business cultures

In the modern world, with continuous close exchanges between countries, various conflicts continue to arise due to cultural differences.In international trade, which is becoming increasingly frequent, various types of commercial activities follow one another.Many foreign companies have come to China to do business, and large Chinese companies have also made great strides in the international market.They are simultaneously engaged in various types of business activities, and also face conflict, caused by different business cultures.As an important part of culture, business culture plays an increasingly important role in business.Thus, a deep understanding of Chinese and Western culture, especially the differences in business culture, can help Chinese enterprises adapt to the cultural environment of their international business partners, to gain an advantage in competition, to succeed in business activities.