Intercultural communications as a part of management in medical companies

The task is to research the problems of business culture in Russia. The main concepts of business cultures (Hofstede, Lewis, Trompenaars) are summarized. The authors offer a new concept of business culture in Russia (on example of medical firms). This new concept is based on the Swiss experience in creation of business culture. The practical implementation of this concept is considered as instrument of increasing the efficiency of medical firms.