Inter-organizational interaction as a factor of branding of territories in the tourism services market

The article proposes a comprehensive concept of promoting territories based on the tourist and recreational potential of the Russian tourist services market. The transformation of the mechanism for increasing the investment potential of territories in pandenomics conditions determines the need to use modern technologies and tools to form inter-organizational relations. Research is based on the theoretical and practical experience of studying the territories of the Russian Federation on the example of the Sverdlovsk region as an interpretation of the results of the study from private to general.