Mythical values of the modern world: quo vadis?

In modern developing society, in the age of technical progress, myths have not lost their relevance. Society faces the need for spiritual substantiation of the processes and phenomena of modernity. The article raises the problem of formation of values and their revaluation in the context of globalization, and carries out the idea of the connection of values with myths and the ideological and propaganda influence on the process of value formation. The content of the concepts of myth and value is explained, the essence of the processes of mythologization and demythologization is described, and the ideological and propaganda influence on the process of forming values is shown. The authors put forward an idea of returning to cultural values conducive to ethnic, national, national development. The authors argue the need to form a state ideology, which could lead to the development and improvement of society through a rethinking of moral values.