«Soft power» in the context of issues of national security

This article analyzes the approaches to the understanding of the terms "hard" and "soft" power. In this work is also exposed the nature of the tools used in the process of "soft" foreign influences: ideological, axiological, informative, cultural, inter alia, covering several areas such as education, sports, fashion, popular culture, etc. The analysis of the evolution of approaches to the use of "soft power "in the second half of 20 century, and especially to use “soft” instruments, including in the framework of bipolar confrontation of the “cold war” era is carried out. The changes in the use of "soft" effects in the 21 century, a were envisaged. Also is revealed the tendency to make greater use of hybrid instruments based on a combination of "hard" and "soft" power, which are considered today as the most appropriate mechanism to ensure its own national security and the implementation of foreign policy objectives, from the point of view of the prevailing conditions of the international agenda. The main risks of destructive and illegal use of "soft power" in relations between states, manifested in exerting political pressure on sovereign States, interfering in their internal affairs, destabilization, manipulation of public opinion and consciousness, are determined. The article defines the problems of counteraction to destructive "soft" influence, as one of the most urgent tasks of national security. The possibility of using the tools of "soft power" in Russia's foreign policy practice is disclosed. The most promising directions in this area, including the development of institutions of public diplomacy; civil society; religious institutions; media, revealing the position of Russia on the most pressing international issues, education and science are identified.