Fashion as a form of group behavior

This article deals with the problem that affects the influence of fashion on people in society. The psychology of personality behavior through the fashion industry is studied using tools such as media, internet, magazines, social networks and films. It shows examples of the negative impact of fashion on the individual as well as on the environment. Based on this analysis, the reasons for people worshipping fashion are identified. The role of the fashion industry as a tool for managing the social environment is also justified; the reasons for the cyclical nature of fashion and the factors influencing this process are identified. Fashion is viewed as a virus. In article one of the basic spheres of the fashion industry - modelling is mentioned. The position of modern fashion is described, and what it opens for creative people. The fashion world is ambiguous, so you can find both pluses and minuses in it. But as soon as mankind realizes all the power of fashion and stops worshiping it, then fashion will become a real engine of progress.