Models of a company image development in sports industry

This article presents the results of the model development for the formation of enterprise image in the sports industry through the example of MAI «Sports School» № 3 in Volzhskiy. Based on the analysis of available scientific and pedagogical sources revealing the main problems of image development of organizations working in the field of services, as well as on the results of the experiment, we came to the conclusion that it is necessary to develop a model for image development of MAI «Sport School» № 3 in Volzhskiy. The most significant components in the image development of the organization of the intangible sphere of production are revealed. A detailed analysis of the external and internal conditions, influencing on a positive image development in the minds of potential consumers, is presented. The result of the study is presented in the form of practical recommendations for the implementation of a model for the image development of a sports organization.