Model of integrated marketing communications
Автор: Giyazova N.B.
Журнал: Теория и практика современной науки @modern-j
Рубрика: Основной раздел
Статья в выпуске: 5 (47), 2019 года.
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This article considers the IMC as a complex of all types of marketing communications that are used to achieve a specific goal and solve certain tasks. Models of integrated marketing communications in modern conditions more and more companies use the concept of IMC in their activities.
Imc, synergistic effect, marketing communications, strategy, sales promotion, direct marketing, personal sales, personal communication tools
Короткий адрес: https://sciup.org/140274526
IDR: 140274526
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