Model of management organization non-profit organization in the conditions of digital transformation

Technology-based business improvement characterizes the so-called digital transformation (DT). It is not easy for non-profit organizations (NPOs) with their unique value creation structure and specific conditions in terms of personnel and resources to keep up with the CT. At the same time, the possibilities of CT remain unknown. There is still no comprehensive guide for developing a CT strategy in NPOs. Both the creation of digital value and communication with customers through digital technologies can lead to competitive advantages. Therefore, decision makers in NGOs should understand the opportunities and problems of the Central Bank. The purpose of the study: to identify areas of digital transformation with reference to the specifics of the activities of NGOs. Using the method of grounded theory, the article develops a scheme for the transition to CT for the strategic development of NGOs. The results show that NGOs need to be aware of their digital channels of communication with staff, clients and donors. A clear vision of the Central Bank and new roles help NGOs to solve this problem.