Modeling and positioning of the personal brand of the manager

The article considers the actualization of the manager's personal brand. Numerous achievements, huge experience of the manager are worthless if the manager incorrectly positions himself in the professional community. A personal brand is a distinctive property, external and internal, inherent only to a specific manager, it is visibility and fame in the widest possible circles. The problems of formation and positioning of the manager's personal brand are shown. An approximate algorithm of not complex steps is identified that will help start building a personal brand both inside the company and outside it.