Modeling indicatory indicators of economic potential for trade enterprises in modern conditions

The retail and wholesale trade sector are one of the most common segments of the Russian economy, as it is important for the overall development of entrepreneurship in the country and is popular in the field of trade. For beginning entrepreneurs, this type of activity is acceptable and does not require significant investment. Considering the structure of Russia’s gross domestic product, the largest share is observed in retail and wholesale trade after mining and manufacturing. Trade has not only an important economic but also a social role for the development of regions and the country as a whole. For the economic activity of the regions, the uninterrupted functioning and growth in sales volumes of goods and services of these enterprises is extremely important. To achieve this goal, it is necessary to assess the economic potential of trade enterprises on an ongoing basis, but the problems of inconsistency of regulations and official methods, poor elaboration in matters of regulation of trade activities in the country, the lack of division of powers between entities have acquired particular importance and require systematization in parts of guidelines for recommended values of indicative indicators for trade enterprises.