Modification of specific sports as a method of their development (through sports orientation)

Increasing competition in any kind of activity requires from specialists of any profile readiness to offer the range of products (goods, services) that would meet all current trends, if necessary, to transform traditional activities and improve to meet the needs of society. In the article, the authors on the basis of studying the possibilities of orienteering and developed model for the modification of the sport, share the experience of organizing competitions in orienteering in the Arctic, created by merging elements of national sports and work. The aim of the work is to popularize orienteering as a sport, which, according to the authors, will contribute to the increase of physical activity of different categories of the population regardless of age, social status, in some cases health. The sociological survey confirms the interest of the population in orienteering.