Youth entrepreneurship in the context of creative economy

Entrepreneurship in any society is not only a characteristics of progress, but also an important instrument for its achievement. It stimulates economic growth, creates new workplaces, raises standard of living of the population, and contributes to the solution of social problems. Constant development of technologies, globalization, changing tastes and preferences of consumers contribute to the formation of new business projects and startups. Entrepreneurial activity is one of the directions of realization of potential for all population groups, and especially for young people. Young people, having non-standard thinking, ready to experiment, easily adaptable in the world of digital technologies, become ideal candidates for the development of innovative projects in the creative economy. Therefore, the study of youth entrepreneurship in the creative economy is a very important and perspective direction of scientific research from theoretical and practical points of view. The article studies modern youth from the point of view of the “theory of generations” and shows that they have all the qualities necessary to become entrepreneurs and achieve success in this sphere. The author, based on the analysis of statistical material, shows growth of youth involvement into the entrepreneurial activity against the background of a constant reduction in the number of this social group. In addition, it is proved that from the point of view of the creative economy research methodology, young people constitute a significant part of the “creative class”, being an important resource for its development. The study of youth entrepreneurship allows us to understand better its specificity in the creative economy, to identify opportunities and perspectives for its development. At the same time, interdisciplinarity and the importance of the system approach are emphasized, as they permit to study this phenomenon in the complex way and consider it through the prism of interaction between the state, business and education in order to create favorable conditions for its further development.