Monitoring of the organizational and content activities of the federal and regional offices of "Russian movement of schoolchildren" on the internet

The authors of the article analyzed the representation of «Russian movement of schoolchildren» (the RMS) activity on the Internet, studied the audience in the field of «Internet attraction» of the Russian movement of schoolchildren. They identified problem areas and potential growth points. The authors provide the recommendations to the leaders of the Russian schoolchildren's movement to expand the representation of the organization on the Internet and increase the authority of the RMS among participants in social networks.