Motivation and the process of decision making about visiting a cultural destination

This article examines the motivation and decision-making process for visiting cultural destinations such as museums. Differences in the behavior of tourists are considered depending on their attitude towards a particular destination, the influence of the purpose of the trip on the spatial distribution, and the significance of the decisive stage, including the assessment and selection of alternatives. Kotler's practical model for marketing cultural destinations, especially in the context of attracting potential visitors, is also provided.