Motivational factors of applicants' professional choice as the basis of the university's communication strategy

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The article deals with issues related to communications between universities and applicants and students in order to increase their motivation for the educational process and professional self-determination. The author substantiates the necessity of studying the characteristics of the young generation, their requests when interacting with universities, the factors that influenced their choice, their degree of satisfaction and expectations. That allows starting an effective communication strategy.

Youth, applicants, professional choice, professional self-determination, communication strategies of the university

Короткий адрес: https://sciup.org/142237364

IDR: 142237364   |   DOI: 10.24412/1994-3776-2023-1-69-75

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