On motivation of manipulative communication strategies in advertising
Автор: Stepanova Ekaterina Vladimirovna
Журнал: Вестник Волгоградского государственного университета. Серия 2: Языкознание @jvolsu-linguistics
Рубрика: Межкультурная коммуникация и сопоставительное изучение языков
Статья в выпуске: 1 (9), 2009 года.
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In the present article the author carries out the analysis of communication strategies pragmatic strength as manipulative instrument in the context of advertising discourse study, models the text structure by means of linguo-pragmatic approach and considers text creation optimization means as interaction of manipulative communication strategies in institutional discourse. Basic factors determining communication strategies variability in different functional conditions are specified.
Communication strategies, manipulation, advertising discourse, pragmatic effect
Короткий адрес: https://sciup.org/14969351
IDR: 14969351
