Museum in the process of forming value perception of works of art

The study examines the influence of the art museums practice on the perception of visitors, in particular - on the formation of artistic tastes of a museum audience. The art museum is analyzed taking into account its development at the intersection of the value dominants of mass and elite cultures. As a result, it was revealed that the adaptation of museums to a “new visitor-consumer” is an institutionally significant problem: maintaining the high institutional status of the art museum, abandoning the policy of simplification serves as a factor in organizing the axiological dominants of modern culture, necessary to overcome a number of its crisis phenomena. A high degree of responsibility of the museum professional community is enshrined in the ICOM Code of Ethics for Museums, the provisions of which prove that the reduction of deep meanings, simplified schemes, algorithms, and ready-made answers characteristic of popular culture do not meet the challenges of the times.