National stereotypes in author’s representation of natural phenomena

The article highlights the aspects of the implementation of traditional images of natural phenomena ( for example, token “ snow ”) in the discursive space of a literary text. The palette images of natural reality is seen as on the level of the combinatorics of words, and within the broader context that allows you to identify the main vectors of the association promoting metaphor token “ snow ”, and illustrate the associative correlations and communications detected between the facts of speech and consciousness archetypes.