Development trend of intangible assets in e-commerce

Global economic transformation, digitalization and technological development as the main trends determine the development of e-Commerce. Digital technologies determine the formation of intangible assets. The basis for the relevance of such development is determined by the nature of intangible assets and e-Commerce. Data management, Analytics management, and visualization management technologies are a key resource of the digital economy. The infiltration of digital technologies in trade organizations depends on the state and depth of application of elements of intangible resources in them. Building a business model today directly depends on the structure of the company’s intangible assets. Intangible resources are formed from intangible assets and other intangible resources. Intellectual property can be aggregated at the expense of know-how, objects of copyright (databases, soft technologies, IT programs used in the course of trade activities, etc.), objects of patent law (in the form of models, inventions, etc.), as well as means of individualization of goods (trademarks, proprietary trademarks, names of places of origin of goods), means of individualization of organizations (brand names, commercial designations). The transformation of the value-based consumption model is also becoming a factor in changing the structure of intangible assets of trade organizations. In the article, the authors integrate the main trends in the development of intangible assets in e-Commerce.