Tendencies of domestic tourism development in the region

Tourism is one of the most dynamically developing sectors of the national economy. For the regional economy the development of domestic tourism has utmost significance in the structure of its types, meaning the travel of tourists within the country for the purpose of entertainment, recreation, relaxation, etc. However, in the Russian Federation, unlike foreign countries such as Chi na, the USA, Germany, this type of tourism is underdeveloped due to the imperfect infrastructure of the economic sector, the discrepancy between the price of tourist products and their quality, as well as the lack of competent personnel. Recently, domestic tourism has been greatly affected by the external factors, such as the turbulent geopolitical situation in a number of countries, down-turns in the economy and ban on popular foreign health resorts for Russian citizens. The issues of the development of domestic tourism are reflected in the works of Grigorenko T.N., Kruzhalin V.I., Kruzhalin K.V., Shabolina N.V., Makeeva D.R., Semenova E.V. and other authors. The article considers the essence of domestic tourism and defines possible directions of its enhancement. The methods of theoretical analysis, analysis of statistical data, synthesis, SWOT-analysis and forecasting methods are used in the study. The statistical data revealed the decrease in the number of trips made by Russians for tourist purposes with simultaneous growth of their demand for domestic hotel services. In addition, the current tourist potential allows developing a wide range of types of tourism for domestic tourists. As it turned out, this development is hampered by the shortage of regional tourist products attracting domestic tourists, inadequate tourist infrastructure and the lack of money for a tourist trip. On the base of SWOT analysis it was determined that the formation of competitive tourist products would contribute to the effective development and full-scale implementation of the results of the development of domestic tourism and infrastructure resources of the territories. At the same time, event tourism can be considered as a priority area of activization of regional domestic tourism, and it is possible to implement the system of event tourism even in the regions that do not have a special tourism infrastructure.