Folk art culture as a sphere of application of modern intellectual property tools: assessment of industry readiness

The article presents the results of an applied sociological study of organizations, individual entrepreneurs, self-employed, producing products (goods) in the field of folk art culture and traditional knowledge, in order to assess the readiness of this area to implement modern intellectual property tools. 51 subjects of the Russian Federation took part in the survey. The data obtained confirmed the hypothesis about the need to strengthen the awareness of specialists working in the field of folk art culture and traditional knowledge.