Scientific approach in leather production organization
Автор: Dubinovskiy Mark Zinovievich, Sycheva Anastasia Andreevna
Журнал: Теория и практика общественного развития @teoria-practica
Рубрика: Экономические науки
Статья в выпуске: 3, 2013 года.
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The article considers lateral marketing and its constituents, as well as such a form of market incentives as an upfront payment, problems of the market segmentation and out-reaches to target group. It is emphasized that for ensuring the competitive strength the companies use a cost index, and the authors consider known ways of its improvement and specifies factors of the leather industry development.
Lateral marketing, innovations, sales promotion, market segmentation, competitive advantage, factors of leather industry development, leather production
Короткий адрес: https://sciup.org/14935252
IDR: 14935252
