Unauthorized information in the regional mass-media

The article is devoted to the use of unauthorized information, into sphere of which rumors are included, in Tver newspaper “Karavan + I”. The authors analyze the formation models for representation of the region’s leaders to the audience, revealing the extent of their manipulative potential. It is concluded that the unauthorized publication of information in the regional press enlarges the audience, but, however, cannot be regarded as the sign of the paper’s belonging to opposition media.