Neuromarketing, or "dream market"

The so-called "neuromarketing" has long been a dream of advertisers and marketing companies around the world, but only now it is used on a global scale. The concept involves the use of brain imaging technologies to track, measure and, ultimately, predict the reaction of the consumer to promotional materials.Neuromarketing has the potential to know more about the habits of consumers, tracking their subconscious thoughts and emotional patterns. Neuromarketing is still at the development stage, but certainly has a very powerful potential. Like all power, it also has the possibility of abuse. This article is about research in the field of neuromarketing and about brands that use neuromarketing in their advertising campaigns.