Neuromarketing as a method of influence on the consumer
Автор: Kovalev I.I., Goreva Y.D.
Журнал: Экономика и бизнес: теория и практика @economyandbusiness
Статья в выпуске: 5-3 (63), 2020 года.
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It became possible to gain knowledge about the reactions of the human brain to the surrounding reality. The data obtained is actively used in the promotion of products, which can significantly increase the effectiveness of products. This article highlights the use of neuromarketing. The channels and methods of influencing the consumer are considered.
Neuromarketing, consumer, psychology, marketing, brand
Короткий адрес: https://sciup.org/170182788
IDR: 170182788 | DOI: 10.24411/2411-0450-2020-10473
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