Neuromarketing. Hidden management of the user's desire
Автор: Danilov A.A., Chupin A.O.
Журнал: Экономика и социум @ekonomika-socium
Рубрика: Основной раздел
Статья в выпуске: 6 (49), 2018 года.
Бесплатный доступ
The practical section of neuroeconomics is considered in the article. The basic concepts and principles of neuromarketing, methods of their application in practice are described.
Marketing, neuromarketing, consumer, behavior
Короткий адрес: https://sciup.org/140239334
IDR: 140239334
Статья научная
