The complexities of business process reengineering in the modern economy

This article examines the key challenges of business process reengineering in the digital economy, including technological, organizational, and managerial aspects. The methods of overcoming resistance to change, integrating innovative solutions and adapting to a dynamic market environment are considered. The purpose of the study is to propose adaptive approaches to business process reengineering that ensure the sustainability and efficiency of companies in a dynamic environment.